A Brand Toolkit for the Launch of an Exciting New Community Hub
Mentivity are dedicated to providing tailored support, nurturing innovation, and offering inclusive spaces where young people can learn, grow, and succeed.
Sayce Holmes-Lewis, Founder of Mentivity
Mentivity came to CIC with the exciting new launch of their community hub in the Aylesbury Estate. They wanted to make the space feel their own.
“ANA HASN’T COMPROMISED ON QUALITY, OR DELIVERY, OR PROCESS, JUST BECAUSE WE’RE A CHARITY RECEIVING AN IMPACT AWARD. IT HAS BEEN BETTER THAN MY EXPERIENCE WORKING IN AGENCIES.”
Working together with the CIC team, we created a brief for a design system that developed the original limited brand toolkit, that would brand the new space for Mentivity in a way that spoke to the young people, team, partners and community.
CIC agreed with Mentivity to provide a design system that included:
A design system for the community hub that would allow the internal team to use the assets to continue to develop new programmes
Logo design
Colours, fonts, photography & iconography guides
Design guide
Digital assets all created for Canva as Mentivity’s preferred design application
CIC Volunteer Ana Grigorivici worked with Co-founder Sauce Holmes-Lewis and Chief Strategy Officer Nathalie Hughes.
The final output was a full design system to be applied to the physical space for the launch of Mentivity House.
Mentivity are dedicated to providing tailored support, nurturing innovation, and offering inclusive spaces where young people can learn, grow, and succeed. We do this through three pillars of engagement; Mentivity Mentoring, Mentivity House events, programmes & youth services, and Mentivity Respite Provision.
Website: https://www.mentivity.com
Instagram: @mentivity